Last quarter, slightly less than half of all Roblox users were under the age of 13. The company said the system will categorize content as either 13+, 9+ or All Ages. At the same time, Roblox said it would launch what it’s calling experience guidelines, or, in other words, a rating system.Roblox said today that it would launch a proper discovery feature that recommends experiences based on features like monetization, safety and engagement.The goal is to foster more mature games and experiences on the platform and help those find the right audiences, while also giving parents more control over what their younger kids are exposed to. Roblox is increasingly dividing its app into two parts, with one half geared toward under-13 users and the other for those who verify they’re over 13. But inviting more adults onto the platform also carries unprecedented responsibility - and risk, too. For a company with grand ambitions to build the metaverse, or what Roblox has coined “human co-experience,” catering to more than just kids is paramount. At its two-day developer conference, which kicks off today in San Francisco, Roblox is announcing a number of major changes to its platform designed to make it more appealing to its fastest-growing demographic: players ages 17 to 24. With its blocky graphics and cartoony user-generated content, Roblox is one of the very few digital spaces that opens its arms to children under the age of 13 - the cutoff for the U.S.’s federal children's privacy law.īut that’s beginning to change. The game-making app, which counted a staggering 52.2 million daily players last quarter, is one of the most-used platforms for kids on the internet.
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